Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Share | Related Content Where Is the Market Headed? We all know the stock market can be unpredictable. We all want to know, “What’s next for the financial markets?” The Investment Risk No One’s Ever Heard Of You face a risk for which the market does not compensate you, that can not be easily reduced through diversification. 5 Smart Investing Strategies Getting what you want out of your money may require the right game plan.