Our Founder

John A. Reed, CPA, is the founder and President of Bottom Line Services, a division of RBF Services, Inc. He established Bottom Line Services in 1989 with a vision to provide businesses and individuals with the expertise and strategic guidance needed to achieve long-term success. Recognizing the importance in helping people and businesses thrive, John sought to create a firm that delivers personalized solutions, empowering clients to make informed decisions that drive growth and stability.

Before founding Bottom Line Services, John served as CFO for a multinational company, gaining firsthand insight into the challenges businesses face in an increasingly complex financial landscape. Prior to his work in the private sector, he was a partner at an international accounting and consulting firm, where he provided accounting and advisory services to a diverse client base, ranging from small, privately owned emerging companies to multinational Fortune 500 corporations. His deep expertise in accounting, taxation, and business consulting has positioned him as a trusted confidant to countless clients.

Since 1989, John and his firm have helped improve the lives of countless business owners, professionals, and families by guiding them through complex challenges, maximizing opportunities, and helping them build a strong foundation for the future. Bottom Line Services has played a pivotal role in strengthening businesses, creating opportunities, and fostering growth in the communities it serves.

John is a proud graduate of the University of Kentucky and has dedicated his career not only to enriching the lives of clients but also to giving back through business, civic, and charitable organizations. His unwavering commitment to client success and community impact continues to define Bottom Line Services, making a lasting difference in the lives of those he serves.